It is one of many trademarks held by the University of Texas.
PROTECTED MARKS AND USAGE
Guess I will have to specify Bevo® burgers for the cookout this year.
I would think their Trademark of the word Bevo wouldnt stand up to a Legal challenge.
It was a Made up word of the Prohibition era for a Near beer
https://en.wikipedia.org/wiki/Bevo
Quote
If God wanted Men to look women in the eyes, He wouldnt have gave em Boobs !