I think the new logo has been leaked about 50 times in the past month, but today the Big XII made it "official":
So, I have a question about this...
Would this have been the perfect time to rename the conference? Since I'm sure that there will be a lot of money spent on new letterhead, digital graphics, etc., wouldn't this have been a perfect opportunity to change the conference name to accurately reflect the conference? Maybe something non-numeral.
Thoughts? I know this isn't exactly the best conversation starter, but there's just not a lot going on right now.