I saw the following logos as "play codes": Cobra (from GI Joe) Southwest Airlines Houston Astros Phillips 66 a rubber duckie It was the pansiest thing I've ever seen in the game before.
They appeared to be the defensive playcalls -- would be willing to guess one side for the d-line, 1 for the linebackers, and 1 for the d-backs. Also noticed: Spider Mickey Mouse logo Every Mickey Mouse gave up at least a first down.