Good question. I guess we just don't have a cool enough name, like LandThieves or DirtBurglars Still mind boggling that ShaggyBevo could start a Sooner site, own it, all the ad revenue goes to them, name it after their favorite derogatory non-expletive term for Sooners, and Sooners flock to it like zombies. But they definitely put a lot of effort into it, maybe that's the key
It was ruined by a clique of deeply insecure rednecks who ran off anyone with whom they disagreed or perceived as a threat.