Collier11
4/6/2010, 03:53 PM
Huge 16.0/25 Overnight For Duke/Butler
The preliminary ratings for the 2010 NCAA Men's Basketball National Championship Game exceeded all expectations.
Duke's 61-59 win over Butler drew a massive 16.0/25 overnight rating on CBS Monday night, up 34% from North Carolina/Michigan St. last year (11.9/19), up 25% from Kansas/Memphis in 2008 (12.8/20), and up 18% from Florida/Ohio St. in '07 (13.6/22).
The 16.0 overnight is tied as the highest for the Men's Basketball National Championship Game since Connecticut/Duke in '99 (16.9/25).
For perspective, Duke/Butler drew a higher overnight than every Major League Baseball game since 2004 (BOS/STL Game 4, 19.7/29) and every NBA game since 2002 (LAL/SAC Game 7, 16.9/27).
Excluding the NFL, the BCS National Championship Game and the Olympics, the 16.0 overnight for Duke/Butler is the highest for any sporting event since Game 4 of the 2004 World Series.
The preliminary ratings for the 2010 NCAA Men's Basketball National Championship Game exceeded all expectations.
Duke's 61-59 win over Butler drew a massive 16.0/25 overnight rating on CBS Monday night, up 34% from North Carolina/Michigan St. last year (11.9/19), up 25% from Kansas/Memphis in 2008 (12.8/20), and up 18% from Florida/Ohio St. in '07 (13.6/22).
The 16.0 overnight is tied as the highest for the Men's Basketball National Championship Game since Connecticut/Duke in '99 (16.9/25).
For perspective, Duke/Butler drew a higher overnight than every Major League Baseball game since 2004 (BOS/STL Game 4, 19.7/29) and every NBA game since 2002 (LAL/SAC Game 7, 16.9/27).
Excluding the NFL, the BCS National Championship Game and the Olympics, the 16.0 overnight for Duke/Butler is the highest for any sporting event since Game 4 of the 2004 World Series.