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View Full Version : Disney to purchase Marvel for 4 Billion dollars.



adoniijahsooner
8/31/2009, 12:21 PM
I'm a little excited about this; especially if pixar can get their hands on a some marvel characters.

http://www.msnbc.msn.com/id/32626135/ns/business-media_biz/




LOS ANGELES - The Walt Disney Co. is buying Marvel Entertainment Inc. for $4 billion in cash and stock, bringing such characters as Iron Man and Spider-Man into the family of Mickey Mouse and WALL-E.

Under the deal, which was announced Monday and is expected to close by the end of the year, Disney will acquire the rights to 5,000 Marvel characters. Many of them, including the Fantastic Four and the X-Men, were co-created by the comic book legend Stan Lee.

Disney CEO Robert Iger said Marvel’s comic books, TV shows, movies and video games amounted to “a treasure trove of content.” Iger said the deal would bring benefits like the ones Disney got from buying “Toy Story” creator Pixar Animation Studios Inc. for $7.4 billion in stock in 2006.

“The acquisition of Marvel offers us a similar opportunity to advance our strategy,” Iger said, and “to build a business that is stronger than the sum of its parts.”

For Marvel, Iger said being in the Disney camp would mean better global distribution and better relationships with retailers to sell its products.

Marvel Chairman Mort Handel called Disney “a perfect home for our great collection of characters.”

One point of the deal is to help Disney appeal to young men who have flocked to theaters to see Marvel superheroes such as Iron Man in recent years. That contrasts with Disney’s recent successes among young women with such fare as “Hannah Montana” and the Jonas Brothers.

Marvel television shows also already account for 20 hours per week of programming on Disney’s recently rebranded, boy-focused cable network, Disney XD, and that looks likely to increase, Iger said. The shows are “right in the wheelhouse for boys,” he said.

However, analyst David Joyce of Miller Tabak & Co. noted that that the $4 billion offer was at “full price.”

Marvel shareholders will receive $30 per share in cash, plus 0.745 Disney shares for every Marvel share they own. That values each Marvel share at $50 based on Friday’s closing stock prices.

Marvel shares shot up $9.91, or 26 percent, to $48.56 in midday trading Monday. Disney shares fell 82 cents, or 3 percent, to $26.02.

Disney said the boards of both companies have approved the transaction, but it will require an antitrust review and the approval of Marvel shareholders.

Although it began producing its own movies, starting with “Iron Man” last year, Marvel has several deals with other movie studios that Disney said it will honor and re-examine upon expiration.

For example, “Spider-Man 4,” set for release in 2011, is being made with Sony Corp.’s Columbia Pictures; “Iron Man 2” will be distributed by Viacom Inc.’s Paramount Pictures next year; and the upcoming “X-Men Origins: Magneto” and “X-Men Origins: Wolverine 2,” both due in 2011, are to be distributed by News Corp.’s 20th Century Fox.

Iger said Pixar also had third-party licensing agreements that eventually expired, allowing the companies to move forward together.

Marvel earned a net profit of $206 million in its last fiscal year, up 47 percent from a year earlier, on revenue of $676 million.

Disney said the acquisition will hurt its earnings per share by a mid-single digit percentage in fiscal 2010 but be positive in 2012. That is partly because the company will issue 59 million new shares and partly because of the timing of Marvel releases such as “Thor” and “The First Avenger: Captain America” in 2011.

badger
8/31/2009, 12:55 PM
I saw this news tidbit too. I could see the end result being some Disneyworld rides, endless advertisements for superhero stuff on The Disney Channel, and even more stuff for sale that the kiddos will be begging for at the Disney Store.

Oh, and they might make movies too :D

LosAngelesSooner
8/31/2009, 12:58 PM
This is a very...very big deal and could lead to some geektastic new projects.

yermom
8/31/2009, 01:08 PM
Disney must be stopped!

King Crimson
8/31/2009, 01:11 PM
can't ever have too much Disney.

adoniijahsooner
8/31/2009, 01:49 PM
This is a very...very big deal and could lead to some geektastic new projects.

I know some don't play videogames; but I imagine a video game with Wolverine slicing up donald duck and Mickey Mouse.

Oldnslo
8/31/2009, 02:48 PM
This is a very...very big deal and could lead to some geektastic new projects.

Brenda Song in a Scarlet Witch costume?

IN.

JohnnyMack
8/31/2009, 03:18 PM
This is bad. Bad, bad, bad.

Fraggle145
8/31/2009, 03:31 PM
Bad. :mad:

MR2-Sooner86
8/31/2009, 06:34 PM
can't ever have too much Disney

Yet everybody on this board bitches and moans about ESPN/ABC's stranglehold on college football...

I'm with the above two, I don't see good out of this.

reevie
8/31/2009, 08:55 PM
Maybe we'll get a good Daredevil movie out of this. Well, that is if Disney will hire Frank Miller...

rainiersooner
9/1/2009, 12:47 AM
This is a very...very big deal and could lead to some geektastic new projects.

It's all about distribution and financing...there is no other major studio that could exploit these properties better...I'm excited for it.

rainiersooner
9/1/2009, 12:51 AM
Yet everybody on this board bitches and moans about ESPN/ABC's stranglehold on college football...

I'm with the above two, I don't see good out of this.

Totally disagree - that's not how hollywood works. You need muscle behind your project. College football is a totally different animal. It's not like USC or Notre Dame don't get to play games without ESPN's support. These properties don't get made without a major studio; and Disney has shown great creative accommodation. I'm just glad to see that this type of deal can get made in a down market. Trust me - in summer of 2011 you'll be glad this happened.

yermom
9/1/2009, 01:01 AM
now every Marvel character is going to be played by Ben Affleck and Matt Damon

stoops the eternal pimp
9/1/2009, 08:29 AM
awful

OU4LIFE
9/1/2009, 10:30 AM
This is a very...very big deal and could lead to some geektastic new projects.

I swear to God...if they eff up Cap i'm gonna burn that whole place to the ground.

oklaclarinet
9/1/2009, 12:16 PM
I'm curious what's going to happen to Islands of Adventure at Universal Studios Florida. Right now a whole section of that park is themed around the Marvel Universe. Now way Disney lets that continue at their biggest theme park rival.

yermom
9/1/2009, 12:34 PM
now every Marvel character is going to be played by Ben Affleck and Matt Damon

see cause Disney owns Miramax...

oh nevermind

Frozen Sooner
9/1/2009, 12:46 PM
Maybe we'll get a good Daredevil movie out of this. Well, that is if Disney will hire Frank Miller...

I'm pretty hit or miss on Frank Miller. On the one hand, the guy can write some great stories. On the other hand, have you READ All-star Batman?

Crucifax Autumn
9/1/2009, 06:32 PM
I just hope Disney doesn't dumb down and **** this up like they do everything else. Marvel characters rule and if they Suite Life it up I'm gonna have to choke a bitch.

reevie
9/1/2009, 07:01 PM
I'm pretty hit or miss on Frank Miller. On the one hand, the guy can write some great stories. On the other hand, have you READ All-star Batman?

You mean waiting patiently for 12 months for each issue to come out?

Frozen Sooner
9/1/2009, 07:04 PM
You mean waiting patiently for 12 months for each issue to come out?

"What are you, a retard? IT'S THE GODDAMN BATMAN!!!"

And yeah, exactly.

reevie
9/1/2009, 07:10 PM
Please can I spend another $4 on a issue where Batman is driving Dick Grayson around town.

delhalew
9/1/2009, 09:55 PM
Dayum! 4 ba-billion...Marvel is having no trouble getting their movies made. I am one of those that thinks intellectual properties don't always benefit from involvement with the likes of Uncle Disney.